Profile

Gayatri Sharma - Senior Manager

SUMMARY

Revenue-focused marketer with over 5 years of international experience in business development and digital marketing. Proven track record in enhancing brand presence and driving business development.

EXPERIENCE

January 2024 - July 2024 (7 months)

Business Development Manager (Part-time) Ideas2Goal (UK)

Skills: B2B Marketing, Email Marketing, Account Management, Marketing & Sales.

Tasks: Develop and implement a strategic business-to-business sales plan targeting industry-specific companies. Promoting company on LinkedIn page to promote the brand, engage with industry peers, and generate quality leads.

Achievements: Successfully entering new markets UK and Europe. Leading efforts to innovate business development

Tools: MS Office, Canva, Mailchimp.

February 2023 - September 2023 (8 months)

Social Media Marketing Specialist (Part-time, Volunteer) Creative Art Showcase (Birmingham, UK)

Skills: Social Media Marketing, Content Creation, Community Engagement, Campaign Management, Analytics and Reporting.

Tasks: Crafted and posted engaging content on Instagram, Facebook and LinkedIn.

Engaged local community in local events organized by Creative Art Showcase Tools: MS Office, Canva, Buffer

August 2018 - December 2020 (2 years & 4 months)

Sr Manager – Business Development (Full time) Kulturetrail Pvt Ltd (Jaipur, India)

Skills: Account Management, Direct Marketing, Business Development, Marketing & Sales.

Tasks: Identify and capitalize on growth opportunities by building strategic relationships and entering new markets.

Manage day-to-day business activities to optimize efficiency, reduce costs, and improve overall operational performance.

Tools: MS Office.

August 2014 - August 2015 (12 months)

Recruitment & Admin Manager (Full-time) Sales Rain BPO (Manila, the Philippines)

Skills: End-to-end Recruitment, Administration, Operations, Account Management, Vendor Management.

Tasks: Recruitment - Supervised recruitment team, meeting hiring targets.

Operations - I was a single point of contact and I managed BPO facilities for 400+ employees. Provided standard services to major call center clients.

Achievements: Delivered outstanding service to a major client, successfully securing their business for the following year.

February 2023 - February 2024 (1 year)

Manager - Sales & Business Development (Full-time)

Prathista Industries International Incorporation (Manila, the Philippines) -

Skills: B2B Marketing, B2C Marketing, Business Development, Import-Export, International Sales

Task: Took new Market Initiative- in Philippines.

Arranged product demonstrations, generated product trial reports and provided technical support. Effectively conducted seminars and farmers' training programs.

Coordinated with FPA (Fertilizer & Pesticide Authority) and BAI (Bureau of Animal Industry) for product registration, permits and research collaborations.

Achievements: Opened Philippines territory and nourished clients and partners in niche domains.

April 2011 - May 2013 (2 Years 1 month)

Deputy Manager-Exports (Full-time)

Prathista Industries Limited (Hyderabad, India)

Skills: B2B Marketing, Business Development, Marketing & Sales, Online Marketing, Import-Export documentation

Tasks: Handled export documentation related to freight and DGFT compliance for exporting products. Generated leads through promoting products on trade portals such as Alibaba, IndiaMart.

Managed accounts of international clients in the USA, Europe, Asia and Africa. Represented the company in International Trade Fairs and Exhibitions.

Coordinated with Agricultural Universities for Research & Development

Achievements: Executed documentation part of export and promoted Company and its products on online platforms locally and globally.

EDUCATION M.A., Digital Marketing - University of Portsmouth, United Kingdom - (January 2023 - March 2024) Result - Distinction (7.5/10)

Master of Business Economics - Katholieke Universiteit Leuven, Belgium - (August 2009 – September 2010) (Result 6/10)

B.Sc., Agriculture – Navsari Agricultural University, India - (2012-2015) CGPA – 8.2 /10.00

CERTIFICATIONS & TRAININGS

  • Social Media Marketing Certiļ¬cation Course by HubSpot Academy
  • Google Sites Essential Training
  • UX - Designing Emotion: How to Use Design to Move people
  • UX – Interaction Design: Interface
  • Google Analytics Certificate

UNIVERSITY PROJECTS

  • Contemporary Issues in Marketing - IKEA
  • The Impact of Technology on Banking Industry
  • Collaborative Marketing Project with Global Education Office
  • Social Media Marketing Project for at Waterlooville, UK
  • Analysis of the User Experience on Cash Converters (Shop) by creating mock website
  • Consumer Research & Behaviour Insights on Amazon prime video by conducting qualitative research
  • Digital Marketing Strategy for Radical Storage

RESEARCH

  • Dissertation on “How ready are consumers to embrace social robots at the airports”, through experimental design (At University of Portsmouth, UK, 2024).
  • Master’s Thesis on “Impact of Culture on International Marketing” (At Katholieke Universiteit Leuven, Belgium, 2010).

ACCOMPLISHMENTS

  • Received INTERNATIONAL SCHOLARSHIP to attend Katholieke Universiteit Leuven, Belgium for Master of Business Economics program,
  • In an INTERNSHIP project, developed new product (Integrity management) for PricewaterhouseCoopers (PwC), Brussels, Belgium during Masters at KU Leuven, 2009-201.

LANGUAGES INTERESTS

  • Hindi (native speaker), English (proficient)
  • Travelling, Reading & Cooking

I hereby declare that the information provided above is true and accurate to the best of my knowledge.

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